Court Appointed Special Advocates (CASA) of Missoula is a nonprofit that recruits, trains, and supports volunteers to advocate for children in the foster care system who have experienced abuse and neglect.
This time each year, CASA of Missoula holds their largest fundraiser — Light of Hope. Last year, CASA of Missoula had their best year yet, netting nearly $72,000 for their mission. However, this year, staff members didn’t know what to expect.
“We’ve had to shift all of our fundraising events online this year. We saw a significant drop in our Superhero run participation in October, although those who did participate were more generous,” said Emily Landsiedel, CASA of Missoula’s Development & Outreach Coordinator.
“We actually ended up raising more than last year. After that experience, we could see our Light of Hope Gala going either way. Still, we felt nervous it may not get close to past years’ funds,” Landsiedel continued.
To be safe, Executive Director Scott Appel budgeted only $59,000 net income for this year’s event.
Wanting to make the most of the virtual experience, CASA staff, their Board, and their videographer Brit Garner set to work…